Short Story Long – The Intro
This year, eCommerce marketers will be using a lot of new techniques to get their products in front of the right customers.
As a store owner, you should grab the most amazing marketing trends to skyrocket sales on your eCommerce store, Here in this blog post i explained the top 10 trends for 2023 & upcoming years
1.Shoppable Social Media
What is shoppable social media?
Shoppable social media is any platform where you can shop directly from your favorite brands. You can share content with friends, followers, and family that’s associated with the brand in question.
The most popular examples of this include Instagram Stories and Snapchat lenses (e.g., @[yourbrandname] lens).
Why does it matter for eCommerce?
This trend is important because it helps drive traffic to your website and makes it easier for customers to buy from you without leaving their homes or going into stores—the latter being one of the key challenges facing traditional retailers today!
There are plenty of other ways to take advantage of shoppable social media, too. You can use it to promote sales, share exclusive product offers and coupons with your audience, and more.
If you’ve never heard of a chatbot, it's a computer program that engages in conversation with users. Chatbots are great for businesses because they can be used to engage customers and answer questions about your brand or product.
They can also help automate tasks that would otherwise take up valuable time for employees—like sending out emails promoting discounts on items in stock, or updating inventory levels on an eCommerce website.
Chatbots are also a great way to reach out to customers who aren’t interested in talking with a human being.
If you have an issue with your product or service, it can be easier and less expensive for you to reach out through a chatbot than hiring more customer service agents.
Live streaming is a great way to engage customers and demonstrate your products. You can use it to show off new products, answer questions, and even host product launches or sales events.
Live streaming has become very popular in the eCommerce industry because it allows you to interact directly with your audience in real time.
This means people will feel like they’re getting personal attention from you – especially if you have a good personality!
The best way to use live streaming is to set up a schedule and stick with it. This will help build your audience, which in turn will make them more likely to buy from you in the future.
You should also consider creating an email list so that viewers can subscribe and receive notifications when there’s new content available.
Personalization is the ability to customize content for each individual.
If you have a website that has a lot of products and information, it can be difficult to find what you're looking for because there are so many options available.
Personalization helps solve this problem by making sure that your users see only relevant products based on their interests and browsing history.
Personalized content is becoming more popular among eCommerce brands because it allows them to understand their customers better by tailoring their experiences based on what they like or dislike about the product itself.
For example: if someone purchases an electric toothbrush from your store but then returns it because they don't like its style/color/size/etc., personalized recommendations might suggest similar items from other brands at lower prices than those available elsewhere in order not only boost sales but also increase customer satisfaction levels overall!
Personalization can be used for many different purposes, but it's important to remember that not all products are created equal.
For example: if you have a site with hundreds of unique items then personalizing those products might be a good idea because there are so many options available that your users may not know where to begin.
However, if your website only sells one or two types of products then personalization may not make sense because it would be difficult to find what someone was looking for in the first place!
Influencer marketing is a great way to reach your target audience and build brand awareness, increase sales and drive engagement.
Influencers can be thought leaders, celebrities or even your own employees. Influencer marketing is when you partner with influencers to promote your product or service directly through their social channels.
They will then share this content with their followers in exchange for paid promotion of the product or service (e.g., Instagram posts).
Storytelling is one of the most important aspects of eCommerce. It's about creating a story that resonates with your audience, which can be as simple as telling them about how you got started in this business or telling them about some exciting news (like a new product launch).
Use case: You have an extensive collection of different products that you want people to be able to browse through easily and quickly. You also know that if they like what they see, they'll buy it from you! So how do we get them interested in buying from us? We tell our story using video content on social media platforms like Facebook or YouTube where people are already looking for new things to watch/read about all day long every day.”
Visual search is the ability to search for products by taking a picture of them. This can be done in conjunction with text and video, as well as other types of data (like location).
Visual search is not limited to images; it can also be used with text and video. It’s important because it helps you find what you want quickly on your phone or tablet, which means more time shopping!
Visual search will become more important in the future as mobile commerce grows, but there are still many things that need improvement before this becomes mainstream—like making sure consumers can actually find what they’re looking for when using this technology
(for example: if someone searches “laptop computer” but only finds laptops that have no touchscreens).
8.Artificial intelligence and big data
Artificial intelligence and big data will be a big part of eCommerce marketing in 2023 & beyond. As AI becomes more prevalent, it's important to think about how you can incorporate it into your own business strategy.
AI-powered customer service: Personalizing messaging based on past interactions with customers is one way that companies like Google use artificial intelligence as a tool for improving customer service.
An example would be if someone had called in recently but hadn't purchased anything yet, then they would get an automated message saying “We are sorry, but our system has detected an issue with this order.” This helps build trust between businesses and their customers while also making sure that everyone knows what's going on when something goes wrong or needs to be fixed immediately (like orders being shipped late).
Personalization: With so many different products available online today—and each one has its own unique features—customers' preferences can quickly become overwhelming if they don't know where to start looking when choosing what product(s) might best fit their needs most effectively!
Using machine learning algorithms such as neural networks allows marketers heretofore impossible feats such as predicting consumer behavior through analyzing data collected from past purchases/visits/etc., allowing them not only to identify trends across multiple platforms but also to predict future behaviors based on those same metrics before ever making any purchase decisions at all!
9.Mobile-first Design & Development
In the past, eCommerce sites were designed and developed using desktop browsers. As a result, these websites were not optimized for mobile browsing.
Now that we have transitioned into a mobile-first world, it is important to ensure your eCommerce website's design and development are tuned in with this change.
The challenges of designing for both desktop and mobile include:
- How do you maintain cross-device consistency?
- How do you ensure the user experience is consistent across all devices (not just computers/laptops)?
- Are you able to deliver exactly what your customers need at any given moment?
Mobile users are looking for the same experience on their phones as they would get in a store. If you have a retail location, this means that your customers expect to be able to find what they need and make purchases easily.
Your website should allow them to browse through your products or services as easily as if they were walking around your physical store.
10.User-generated content (UGC)
User-generated content (UGC) is content created by users. They can be photos, videos or reviews, and other types of posts related to your brand.
This type of content can be used for engagement purposes as well as to create a community around the product or service you offer.
UGC has become extremely popular in recent years because it’s easy for marketers to create engaging UGC campaigns that encourage users to share their experiences on social media platforms like Instagram Stories or Facebook Live videos.
UGC is an excellent way to interact with your customers and gain valuable feedback. You can see what they think about your product or service, and use that information to improve it.
The more UGC you have on social media platforms like Instagram, the more likely people will want to engage with your brand.
I hope you’re excited about the upcoming year and are looking forward to sharing in all of these trends! The eCommerce world is changing rapidly, and we’re ready for it.
I know there will be more challenges & changes next year—but i also know that the best way to stay ahead of the game is by continuing to innovate with new ways of reaching customers.
If you wanna learn more about email marketing check this blog post, here i covered best email marketing practices